At the onset of Marvel’s current Fresh Start, the publisher made a predictably uniform push to give its marquee characters renewed rack appeal. The whole initiative kicked off with Jason Aaron and Ed McGuinness’s new volume of The Avengers and, in short order we had new #1 issues for fan-favorites like Deadpool, Venom, and Thor. From those first solicitations, there seemed to be very little “freshness” in the back-to-basics approach promised by new EIC C.B. Cebulski. Thor was a boy again; Peter Parker was a broke shmuck again. Tony Stark wasn’t dead, or in a coma, or whatever… and The Avengers looked more or less like the casual fan expected. I braced myself for a disappointing regression from the diversity, creativity, and artistic experimentation that had made Marvel stand apart from the major publishers in recent years.
Instead, I have been pleasantly surprised to discover that Fresh Start, while pandering slightly to the fans who couldn’t deal with a Black Captain America or teenage girl in Iron Man armor, has been replete with some genuine excitement. Creativity preempts the same old: Mike del Mundo and Christian Ward, whose fantastic art is outside the capes ‘n tights norm, get the nod to kick off Jason Aaron’s final Thor volume. Al Ewing and Joe Bennett re-imagine Hulk as a chilling EC-inspired horror book.
Women writers take the reins on noteworthy titles: Kelly Thompson is tapped to bring back West Coast Avengers. Mariko Tamaki unveils the best Laura Kinney to date in the new X-23. And Margaret Stohl continues to orchestrate the comic book face of the MCU’s proudest new property, Captain Marvel.
Most interestingly, however, peppered among the predictable #1 issues, is a host of oddball books and unexpected revivals. Jeff Lemire is writing a great Sentry. Matthew Rosenberg is allowed to bring Multiple Man back from the dead. Cosmic Ghost Rider — maybe as odd as it gets — graduates from the pages of Donny Cates’s Thanos into his own mini. And my favorite Marvel B-lister of them all, Valkyrie, leads a marvelously unusual crew of cosmic godlings in this week’s Asgardians of the Galaxy #1.